Southwest’s Culture is what has set us apart from other airlines and companies since our start in 1971.
A big part of that Culture is Living the Southwest Way:
| Warrior Spirit | Servant’s Heart | Fun-LUVing Attitude |
|---|---|---|
Work Hard |
Follow The Golden Rule Adhere to the Basic Principles Treat others with respect Put others first Be egalitarian Demonstrate proactive Customer Service Embrace the SWA Family |
Have FUN |

Another important Company value is Getting Excellent Results, which includes:
Southwest Airlines is an equal opportunity employer.