Southwest Airlines

A Company of People, a Company With a Conscience.


Southwest Photos

The Culture of Southwest Airlines Co. (“Southwest”) is often the yardstick for many American corporations. Our Culture is unique because of the SOUTHWEST SPIRIT of our Employees. Defining SOUTHWEST SPIRIT is difficult, but one of the important components is an altruistic nature that places others before self. Our Employees are famous for their warm hearts and giving nature, which is what makes Southwest a Company with a conscience. The Employees of Southwest are committed to “doing the right thing,” which is why giving back to the communities we serve and contributing positively to our environment is simply the way we do business.

It’s not just a slogan at Southwest Airlines; it is our way of life. We practice this concept in a million different ways, every day. Southwest is privileged to serve millions of Customers annually who have chosen to patronize us with their hard-earned money. Southwest honors our Customers’ patronage by doing the right thing for them—providing safe, comfortable, and reliable air transportation. We also strive to make a positive difference in the communities we serve, from protecting our environment to rolling up our sleeves and volunteering our time. For those of us at Southwest, doing the right thing comes naturally. It is an extension of our Culture, and it really is part of our corporate DNA.

2008 Southwest Cares Report: Doing the Right Thing