SOUTHWEST AIRLINES OWNS THE HOLIDAYS

LUVin' You Is What We Do

Whether we're dressing up like leprechauns, celebrating Moms and Dads, or honoring our servicemen and women, we LUV to have FUN with our Customers all year long!

Valentine's Day and St. Patrick's Day

Valentine's Day

  • Airport & Inflight Decorations
  • Greeting Cards (on select flights)
  • Complimentary Cocktails Onboard All Flights
  • Heroes Of The Heart Employee Appreciation

St. Patrick's Day

  • “Spot The Leprechaun” Inflight Contest
  • “Lucky In LUV” Online Contest
  • Trivia and Stickers For Customers
  • Complimentary Beer Onboard All Flights
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Mother's Day Father's Day

Mother's Day

  • Greeting Cards (on select flights)
  • Complimentary Adult Beverages For Moms Onboard All Flights

Father's Day

  • Coupons For Free Dockers Pants(in select airports)
  • “Ultimate Sports Fan” Online Contest
  • Greeting Cards (on select flights)
  • Complimentary Adult Beverages For Dads Onboard All Flights
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Our Birthday Memorial Day

Our Birthday

  • Airport & Inflight Decorations
  • Complimentary Adult Beverages Onboard All Flights

Memorial Day

  • Complimentary Adult Beverages For Military Personnel Onboard All Flights
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Independence Day Veteran's Day

Independence Day

  • Complimentary Snacks In Airport Gate Areas
  • Airport & Inflight Decorations
  • Complimentary Adult Beverages For Active Military Personnel Onboard All Flights

Veteran's Day

  • Complimentary Adult Beverages For Veterans & Active Military Personnel Onboard All Flights
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Halloween and Thanksgiving

Halloween

  • Airport & Inflight Decorations
  • Southwest Headquarters Celebration

Thanksgiving

  • Airport & Inflight Decorations
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What Is LUV?

What Is LUV?

Southwest has been in LUV with our Customers from the very beginning. Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! With the prettiest Flight Attendants serving “Love Bites” on our planes, and determined Employees issuing tickets from our ”Love Machines,” we changed the face of the airline industry throughout the 1970s. Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol “LUV.” Over the ensuing years, our LUV has spread from coast to coast and border to border thanks to our hardworking Employees and their LUV for Customer Service.

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