Southwest Airlines One Report

Our Performance in 2011 set record load factors, grew our market share,¹ and maintained our designation as the largest domestic airline.¹ Through our acquisition of AirTran Holdings, Inc., continued revenue management, network optimization, and ongoing revenue initiatives such as Business Select and EarlyBird Check-In™, we achieved record revenues while maintaining our low fares. Our outstanding revenue Performance helped blunt soaring jet fuel prices, and we ended the year in a strong financial position.

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Our People are our greatest asset and are passionate about building a more sustainable future of LUV. Our Customers return to Southwest Airlines not only because of our commitment to low fares, but because our People are dedicated to providing a FUN travel experience with world-class Customer Service. Our Customer Service extends to sharing our Servant’s Heart with the communities we serve by volunteering our time and donating tickets and dollars to those in need.

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Our Planet needs us to be mindful of its natural resources. We strive to be good stewards of the environment by analyzing our fuel consumption, emissions, and resource use and embarking on strategic initiatives to conserve our resources and further reduce greenhouse gas emissions. As part of our commitment to protecting our Planet, we use resources responsibly, conserve fuel and water, recycle onboard and on the ground, employ green purchasing practices, and utilize LEED (Leadership in Energy and Environmental Design) standards in the design and construction of our facilities.

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