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Officer Biographies

Darren Dayley

Darren Dayley

Leadership is...
“Creating a vision for the future, establishing an environment fertile for the change required to reach that goal, and leading your team on the journey by example. Displaying a willingness to both learn new things and make difficult decisions. Giving your people, honest, heart-felt feedback on their performance. And finally, above all, keeping hope alive.”
--Darren Dayley


TITLE: Vice President – Technology, Customer Experience Portfolio.
JOB DESCRIPTION: Lead the Technology Customer Experience Portfolio, which includes solutions in the areas of Customer Relations, eCustomer, Executive Office, Reservations & Ticketing Systems, Ground Operations & Reservations, Revenue Management, and Ramp/Cargo Operations.
LENGTH OF SERVICE AT SOUTHWEST: Joined June, 2003
EXPERIENCE: All together, Darren has worked in the travel and transportation industry for more than 18 years. Prior to joining Southwest, Darren worked for Sabre and developed technical solutions for American Airlines’ Schedule Forecasting & Planning department and built their Enterprise Data Warehouse in support of Revenue Management, Revenue Accounting, Marketing, and Flight Operations groups. Since joining Southwest in 2003, Darren has worked in various Technology Leadership positions including Director of Data Architecture, Director/Senior Director of Reservations and Ticketing Systems, and most recently Senior Director of eCustomer Technologies, which includes southwest.com, Rapid Rewards, swabiz.com, DING!, and our other web-related products.
EDUCATION: Darren graduated from the University of North Texas with a Bachelor of Business Administration specializing in Business Computer Information Systems
FAMILY: Darren and his wife, Kim, have four sons; Cameron, Collin, Zachary, and Joshua.
FIRST PAYING JOB: Throwing an afternoon paper route for the McAlester News-Capital & Democrat
PROUDEST MOMENT: It’s a tie! The day I took my wife’s hand in marriage and the births of my sons
BEST ADVICE EVER RECEIVED: When choosing how to spend your time, consider how you will view that choice ten years from now.
BEST ADVICE EVER GIVEN: Never ask someone to dig a hole unless you are willing to pick up a shovel.


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