Officer Biographies
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| TITLE: | Senior Vice President, Marketing and Revenue Management |
| JOB DESCRIPTION: | Dave is responsible for Marketing and Revenue Management, which includes activities related to building and maintaining our brand reputation; creating demand for our product through pricing, advertising, and promotion; managing our inventory of seats; and maintaining distribution of our product through various channels, including southwest.com. |
| EXPERIENCE: | Prior to joining Southwest, Dave worked as a brand manager for Anderson Clayton Foods. He also worked at ENSERCH Corporation and Univest Development Corporation in marketing and business development capacities. |
| LENGTH OF SERVICE AT SOUTHWEST: | Started June 1988; retired unsuccessfully from February 2006 to October 2007; returned November 2007. |
| EDUCATION: | Dave earned an M.B.A from Southern Methodist University in 1981. He completed his undergraduate work at the University of Texas at Austin in 1975. |
| FIRST PAYING JOB: | Mowing lawns |
| MOST EMBARRASSING MOMENT: | “Throwing a 102-yard interception in the 9th grade!” |
| PROUDEST MOMENT: | "The births of my three children." |
| BEST ADVICE EVER RECEIVED: | “The Golden Rule.” |
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