Officer Biographies
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| TITLE: | Vice President Customer Relations and Rapid Rewards. |
| JOB DESCRIPTION: | Jim is responsible for the general management of Customer Relations, Customer Advocacy, and the Customer Relations function of the Rapid Rewards program. |
| EXPERIENCE: | Prior to working at Southwest, Jim was employed by Case-Dunlap as an advertising specialties sales representative. At Southwest, he has served in Dallas as a provisioning agent, a ramp agent, a baggage service representative, manager of central baggage claims, and director of Customer Relations. |
| LENGTH OF SERVICE AT SOUTHWEST: | Started February 1978. |
| EDUCATION: | Jim earned a B.S. in business administration from Centenary College in 1976. |
| FIRST PAYING JOB: | Working as a baggage clerk for Tom Thumb Food Stores in Dallas. |
| PROUDEST MOMENT: | Marrying his wife, Beth. |
| BEST ADVICE EVER RECEIVED: | Always remember there are two sides to every story. |
| BEST ADVICE EVER GIVEN: | If you always err on the side of the Customer, you will never get in trouble. |
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