Officer Biographies

Laurie Hulin

Laurie Hulin

Leadership is...
“igniting the imagination and passion of the Team, then believing in and supporting them to make a positive difference.”
--Laurie Hulin


TITLE: Vice President of Technology, Aircraft Operations and Enterprise Management Applications Portfolios
JOB DESCRIPTION: Laurie is responsible for Leading Southwest’s Technology solutions for Dispatch, Finance, Flight Operations, Fuel Management, Inflight Services, Maintenance, People and Leadership Development, Provisioning, Purchasing, Safety & Security and Schedule Planning. Laurie also leads Southwest’s Data Warehousing and Business Intelligence solutions.
LENGTH OF SERVICE AT SOUTHWEST: Started in March 2004
EXPERIENCE: Prior to joining Southwest Airlines, Laurie spent 20 years with Frito-Lay / PepsiCo, initially joining Frito-Lay as a computer programmer. During her tenure there she contributed to many supply chain, logistics, manufacturing and accounting initiatives. Laurie’s experience also included international applications development, corporate data standardization, data center operations and Leadership of a major multi-division procurement, accounting and electronic commerce implementation. Prior to Frito-Lay, Laurie worked at Lee Way Motor Freight and Halliburton Services.
EDUCATION: Laurie earned a B.S. in Computer Science from the University of Central Oklahoma
FAMILY: Laurie enjoys spending time with her nieces and nephews
FIRST PAYING JOB: Babysitting three children an entire summer
PROUDEST MOMENT: Earning and receiving my first paycheck out of college
BEST ADVICE EVER RECEIVED: “Integrity is your most important asset”
BEST ADVICE EVER GIVEN: “You don’t need a title to be a Leader”


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