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Audience Targeting with Southwest

Audience Network

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5 Steps to Find and Engage Your Target Audience | iMedia Connection

What’s the Big [Data] Idea? Determine the consumers’ needs and activate according to the “knowns.”Learn More

MediaPost | Data Accuracy Vital To Improve Online Advertising

The battle to maintain data accuracy to improve the quality of campaigns continues to put a heavy burden on companies serving messages. Learn More

Harvard Business Review Blog Network | Your C-Suite Needs a Chief Data Officer

“In all likelihood, data can be used to enhance the functions most essential to a business, but it takes someone who understands both the power of data and the priorities of a business to figure out how.” Learn More

MediaPost | Brands, Agencies Plan To Increase Custom Data Use In 2013

Study reveals that custom, first-party data provides both strategic and tactical advantages for marketers. Learn More

MediaPost | It Takes More than Big Data To Target Customers

“Data may be the glue that holds together digital advertising, but machines can’t yet understand human emotions. A great brand campaign speaks directly to what makes us human.” Learn More

MediaPost | Big-Data Storytelling: The Agency’s Role In ‘Moneyball’ Era Of Marketing

“…the platforms and systems that abound are nothing without human insights that can weave together the data points to tell a story consumers can truly understand and apply to their own lives.” Learn More

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