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Our strength is in our numbers.

  • Southwest serves 98 destinations across the United States and 7 additional countries
  • Southwest enplaned approximately 145M Customers during 2015, which is an average of more than 12M onboard Customers per month
  • During 2015, 76.5 percent of passenger revenues were booked via and
  • More than 20 million people subscribe to Southwest's weekly Click ‘N Save emails
  • During 2015, approximately 85 percent of Southwest Customers checked in online or at a kiosk
  • 61 percent of Fortune 1,000 Companies are enrolled in SWABIZ
  • is the #1 airline site, measuring an average 35M Monthly Unique Visitors
  • Southwest is the first airline to reach over 5M Facebook fans

Southwest Customers represent an audience of BRAND LOYALISTS.

  • Rapid Rewards® Named Program Of The Year At The 28th Annual Freddie Awards, 2016
  • In 2016, Southwest was ranked as the No. 7 Most Admired Company by Fortune, and is the only commercial airline to make the Top 10. Southwest has been in the Top 10 for 17 out of 22 consecutive years on the list.
  • Named Top Airline Employer and one of the Top 20 America's Best Employers of 2015 by Forbes
  • Recognized among the Top Domestic Airlines on Travel + Leisure's World's Best List
  • Named 2015 Airline of the Year by Air Transport World
  • Selected as the Travelers' Choice “Favorite Airline” by TripAdvisor
  • Named the best low cost carrier in North America for the third consecutive year by Premier Traveler

Our strength is in our numbers.

  • 12M+ Monthly Unique Visitors
  • Independent-Minded Business Travelers
  • Value-Seeking Leisure Travelers
  • Average Age is 46.7 Years
  • Average HHI is 26% higher than typical internet users
  • 59% more likely to have complete College and/or Graduate School
  • 49% more likely to hold professional, executive or managerial positions
  • Over 66% of all Fortune 500 companies are enrolled in SWABIZ®

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