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What’s the Big [Data] Idea? Determine the consumers’ needs and activate according to the “knowns.”Learn More
The battle to maintain data accuracy to improve the quality of campaigns continues to put a heavy burden on companies serving messages. Learn More
“In all likelihood, data can be used to enhance the functions most essential to a business, but it takes someone who understands both the power of data and the priorities of a business to figure out how.” Learn More
Study reveals that custom, first-party data provides both strategic and tactical advantages for marketers. Learn More
“Data may be the glue that holds together digital advertising, but machines can’t yet understand human emotions. A great brand campaign speaks directly to what makes us human.” Learn More
“…the platforms and systems that abound are nothing without human insights that can weave together the data points to tell a story consumers can truly understand and apply to their own lives.” Learn More