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From surprise concerts onboard our planes to exclusive access at festivals and events across the country, we’re taking our LUV for all things entertainment to a whole new level.

Sit back, relax, and enjoy the ride!

Artists on the Fly

Take a front row seat, and enjoy a concert at 35,000 feet. Check out the amazing artists who have performed Live at 35® onboard a Southwest Airlines flight.

Out & About

From great music and fine wine, to award-winning movies and timeless TV shows, we’re just as passionate as you are about the things you LUV most.

Local LUV

If patios and people-watching are your thing, then come hang out with us at one of our Southwest-branded venues! With seasonally inspired bites, specialty brews and live entertainment, our locations in New York City, Denver, and Dallas are the perfect places to relax with friends or make new ones. More Details

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Rapid Rewards Last Activity Date

Rapid Rewards accounts will remain active and points won’t expire as long as you earn Rapid Rewards Points from flights or Partners every 24 months.

Learn More About Rapid Rewards Program Last Activity Date