Southwest Airlines® and Build-A-Bear Workshop® are taking teddy bear hugs to new heights in celebration of National Teddy Bear Day, which occurs each year on September 9. Together, Southwest and Build-A-Bear® are teaming up to donate 20,000 furry friends to 36 children’s hospitals that are recipients of the airline’s Medical Transportation Grant Program, as well as Southwest charitable partners: Make-A-Wish® and Ronald McDonald House Charities.
Our Build-A-Bear furry friends are ready for takeoff as they travel across the country to our charitable partner organizations Ronald McDonald House Charities, Make-A-Wish, and hospitals that are recipients of our Medical Transportation Program.
"At Southwest, we are committed to giving back in the communities where our Customers and Employees live and work,” said Laurie Barnett, Managing Director, Communications & Outreach, Southwest Airlines. “Through this partnership with Build-A-Bear, we are honored to lend a hand in donating these 20,000 teddy bears to deserving recipients at Ronald McDonald House Charities (RMHC), Make-A-Wish, and children’s hospitals that either participate in, or are part of our Medical Transportation Grant Program."
"Our mission at Build-A-Bear is to add a little more heart to life, and there’s something so special and heartfelt about the comfort a teddy bear hug can provide,” said Sharon Price John, president and CEO, Build-A-Bear Workshop. “We are proud to partner with Southwest Airlines—which, like Build-A-Bear, is an iconic, beloved brand—to take teddy bear hugs to new heights and celebrate one of our favorite holidays in a fun, innovative way."
Haylie received a co-branded Build-A-Bear teddy bear while receiving treatment at Texas Scottish Rite Hospital for Children, a Medical Transportation Grant Program recipient since 2011.
Southwest and Build-A-Bear celebrated National Teddy Bear Day with Surprise and Delight events at different airports across the country.
Southwest and Build-A-Bear partnered to donate 20,000 furry friends to charitable organizations.