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Southwest LUV Classic & Party

From our Hearts, FORE the Children.
Honoring the 35 year legacy of the LUV Classic

LUV Classic 2020

  • 101 Organizations received a donation in 2020
  • Supporting 89 Southwest Airlines Cities
  • 241 Employees helped source the nominations
  • $1 Million donated in 2020
  • Luv Classic has donated more than $19 Million over the last 35 years

Southwest Airlines has proudly hosted the Southwest Airlines LUV Classic Golf Tournament & Party for the last 34 years. Thanks to the generosity and faithful support of people like you, more than $19 million has been invested into children’s charities nationwide. In wake of the COVID-19 pandemic, we made the difficult decision to cancel the 35th Annual Southwest Airlines LUV Classic Tournament & Party originally scheduled for October 2, 2020. 

While it was our hope to celebrate the charities, our supporters, and the 300+ Employee Volunteers in-person, rest assured the LUV Classic’s legacy of giving endures! In honor of our 35th year, the LUV Classic has donated 1 million dollars to 101 local charities who focus on serving children and their families. To truly celebrate the longstanding impact of the LUV Classic, an organization in every domestic city we serve has received a donation. Ronald McDonald House Charities, a legacy partner the LUV Classic has supported since the event’s inception, is also a recipient of the 2020 LUV Classic. Please click here to see full list of recipients: 2020 LUV Classic Recipients


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