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Southwest Airlines One Report

Without a Heart, it's just a machine.

2014 Southwest Airlines One Report™

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Report on the Triple Bottom Line

  • We've been hard at work transforming Southwest Airlines.  We enhanced our cabin interiors with Evolve, installed WiFi, and began offering free live TV onboard (courtesy of our valued Partners).  With the Boeing 737-800s, Southwest has brought on larger airplanes better suited for longer flights.  We expanded in big markets like New York LaGuardia Airport and Ronald Reagan Washington National Airport, and revamped our Rapid Rewards frequent flyer program.  Southwest completed the integration of AirTran Airways in 2014, setting the stage to launch international service.  And Southwest was freed from the restrictions of the Wright Amendment, giving us the freedom to serve more nonstop markets from our hometown of Dallas. 

    With all these changes, it was time for a new visual expression of our look-one that marries our past to our present and sets the course for where we're headed.  So in 2014, Southwest introduced a modern, new look.  The new logo showcases a heart-fitting for a Company whose core has always been fueled by the heart of our People.  Without a Heart, it's just a machine. 

  • Performance

    Our 2014 net income of $1.1 billion, or $1.64 per diluted share, easily surpassed the previous annual record in 2013.  Excluding special items, Southwest's record earnings were $1.4 billion, or $2.01 per diluted share and surged more than 73 percent, compared with 2013.  Along with it, LUV surged 125 percent to a year-end record $42.32 per share, besting the previous 2001 record closing price per share by almost double.

  • People

    Our People are our most powerful fuel and Southwest is stronger today than we ever have been because of their Warrior Spirit.  Our People made 2014 a record year for Southwest, which resulted in a record contribution to the Employee ProfitSharing Plan-$355 million, up to 56 percent or $127 million, compared with 2013.  Our focus on Hospitality, service, and connecting People to what's important in their lives extends to the communities.  In 2014, we donated more than $20 million in corporate monetary, in-kind, and ticket donations to our communities.

  • Planet

    In 2014, we achieved a milestone for our commitment to alternative fuels by signing an agreement to purchase approximately 3 million gallons of low-carbon renewable jet fuel per year beginning in 2016.  But that wasn't our only achievement benefitting our planet.  We were also recognized for our commitment to implementing design and construction practices that meet LEED® (Leadership in Energy and Environmental Design) standards for new construction and building retrofits when our Training and Operational Support building in Dallas received LEED® Silver certification.

Rapid Rewards Last Activity Date

Rapid Rewards accounts will remain active and points won’t expire as long as you earn Rapid Rewards Points from flights or Partners every 24 months.

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