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Southwest Airlines One Report

2013 Southwest Airlines One Report™

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Report on the Triple Bottom Line

  • Our Purpose is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. At Southwest, we are united by our Purpose, which fuels our passion and is at the heart of everything we do. Every day, we strive to achieve our Purpose and continue our pursuit to differentiate ourselves from our competitors. By maintaining our low costs, we are an airline People can afford to fly. By reliably delivering on our promise, we are an airline People can trust. By offering friendly Customer Service, we are an airline People can LUV. Our passion for what we do has led us to be successful with 41 years of consecutive profitability, 20 consecutive years on FORTUNE World’s Most Admired Companies list, and being the nation’s largest airline, carrying more domestic passengers than any other airline. Our Purpose was true on day one in 1971, and it continues to drive our passion. We are optimistic about the opportunities that are unfolding, as we work toward our goal of becoming the World’s Most Loved, Most Flown, and Most Profitable airline.

  • Performance

    With record profits in 2013, we did it again—41 years of consecutive profitability, a record unmatched in the U.S. airline industry. Our accomplishments in 2013 were numerous, including reported record net income of $754 million, achieved 13.1 percent annual pre-tax ROIC, remained on track with the AirTran integration, achieving approximately $400 million in annual net pre-tax synergies, and returned $611 million to Shareholders through repurchases of $540 million of common stock (38 million shares) and distribution of $71 million in dividends.

  • People

    For 42 years, Southwest has been a People-centric Company that puts a priority on the welfare of our 44,831 Employees, service to our Customers, and giving back to our communities. We believe in creating a job-secure environment where our Employees have opportunities to grow, live well, and make a positive difference. Our Company exists to serve our Customers, and we work hard to deliver on our Purpose every day and create a Customer Experience that sets us apart. Our focus on service extends to our communities where our Employees give back through volunteerism and donations to the causes that matter most to them. And, as always, it comes from the heart.

  • Planet

    We were built on efficiency. It’s the foundation of our environmental commitment and key to our success and the sustainability of Southwest. By operating efficiently, we minimize our impact on the environment. Our continued commitment to the responsible use of resources, conservation, and mitigation of our environmental impacts was demonstrated in 2013 by decreased absolute GHG emissions due to continued improvements in fuel efficiency, met goal of zero recorded environmental violations resulting in monetary fines in our operations, expanded our renewable energy commitments to include a total of more than 50 million kilowatt-hours of renewable energy in 2013 and 2014, and diverted more than 2,700 tons of co-mingled waste from landfills by continuing our waste management and recycling efforts.

Rapid Rewards Last Activity Date

Rapid Rewards accounts will remain active and points won’t expire as long as you earn Rapid Rewards Points from flights or Partners every 24 months.

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