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Supplier Diversity

Our Corporate Commitment to Supplier Diversity

We are dedicated to cultivating an inclusive and equitable environment for our Employees, our Customers, our Suppliers, and the Communities we serve.

A diverse workforce keeps Southwest Airlines strong and inspires unity. Our unique workforce has encouraged innovative business solutions and leveraged our competitive advantage to establish Southwest Airlines as a consistently profitable airline.

“At Southwest Airlines, Diversity is more than a word—it’s the fabric of our Culture.”
-Gary Kelly, Chairman & CEO

Our Supplier Diversity Program

This program has been designed to enable Southwest to extend opportunities to qualified diverse suppliers who in turn can help Southwest fulfill its operational needs and satisfy the expectations of our Shareholders and Customers, and meet competitive business challenges. Supplier Diversity, is comprised of two programs: Small Business Program and Diverse Owned Business Program.

Our Prospective Supplier Process

Southwest Airlines encourages all suppliers (existing and potential) to register in STARS to classify themselves as large, small or diverse. By registering, this will ensure visibility to our category managers.

Register and provide your company’s information via our online Supplier portal, STARS: https://swa.starssmp.com.

The following information is required when registering in the STARS portal*:

  • Legal company name
  • Doing business as (DBA) information
  • Tax ID or equivalent for country if not U.S.-based
  • Primary & Secondary NAICS Codes
  • Three years of sales / revenue information
  • Average number of full-time employees
  • If certified diverse: a copy of the valid certification(s) to upload

You will receive an email confirmation upon successful completion (submission) of your STARS profile. Reminder, it is the company’s responsibility to keep its company profile in a submitted status and any certifications or documentation current in STARS.

*Supplier registration is not a guarantee of business.

For technical questions regarding the STARS portal, email STARS Technical Support support@starssmp.com or call (877) 557-5258.

For non-technical questions related to Southwest Airlines Supply Chain, email Procurement@wnco.com

For inquiries regarding our Supplier Diversity Program, email Supplier.Diversity@wnco.com

Southwest partners with the following certifying agencies and organizations in support of the growth and development of small and diverse owned businesses.

Our Supplier Diversity Program seeks sustainable diverse suppliers who have been certified by, but not limited to, our partner organizations, including federal, state and local agencies.

Disability: IN. Your business partner for disability inclusion. nglcc. Corporate Partner. NMSDC. National Minority Supplier Development Council.
SBA U.S. Small Business Administration. Women's Business Council. Southwest.