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Culture

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Brian Ragsdale

Sr Program Lead, TrainingDallas, TX

Brian Ragsdale is a true Texan through and through — six generations deep, in fact! Brian started his Southwest Airlines journey 17 years ago as a Customer Service Agent at Houston’s William P. Hobby Airport. Today, he is the Senior Program Lead for Station Training and Compliance, a role that entails tracking all training for Southwest Airlines University and ensuring compliance with all requirements and deadlines.

Read more about Brian.

Purpose and Vision
Values
Southwest Citizenship
Culture in Action

Our Purpose: Connect people to what’s important in their lives through friendly, reliable, low-cost air travel.

Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.

Live the Southwest Way

Warrior Spirit

Work Hard
Desire to be the best
Be courageous
Display urgency
Persevere
Innovate

Servant’s Heart

Follow The Golden Rule
Adhere to the Principles
Treat others with respect
Put others first
Be egalitarian
Demonstrate proactive Customer Service
Embrace the SWA Family

Fun-LUVing Attitude

Have FUN
Don't take yourself too seriously
Maintain perspective
Celebrate successes
Enjoy your work
Be a passionate Teamplayer

Work the Southwest Way

Safety and Reliability
Friendly Customer Service
Low Cost

Southwest Airlines has always been devoted to each and every community that we serve. Our Employees, Customers, and neighbors make the Southwest Family the LUVing place that it is, and we are proud to offer our cities more than just friendly and affordable air service. We offer our hearts! From monetary and in-kind donations to From the Heart volunteer efforts, Southwest reaches out to provide help where needed.
Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report™.

Check out videos of how our People Live the Southwest Way and to see our values come to life.