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Culture

Culture:
the development, improvement, and
refinement of the originality,
individuality, identity, and personality of
a given people.
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Southwest Airlines is an Equal Opportunity Employer.

Qualified applicants will receive consideration for employment and will not be discriminated against on basis of disability, veteran status, sexual orientation, gender identity, or other legally protected status.

Southwest
Star of the Month
Connie Rivero,
Station Administrator 

Twenty-nine years ago, while working at a bank, Connie Rivero and her Fun-LUVing Attitude caught the eye of a Southwest Airlines Employee. He passed along his business card, and when Connie was ready for a change, she applied for a job at Southwest. During her interview, she showed the card that sparked the move, and the rest, she says, is history. A Station Administrator in Orlando, Connie goes the extra mile to help others, whether she’s hosting Station events, onboarding Employees, or recognizing others for a job well done. Outside of work, Connie volunteers at the Ronald McDonald House, and she fulfills her passion for animals by raising money for Florida shelters. Thank you, Connie, for living the Southwest Way.
— Melanie Graham, Communications & Outreach

Read more about Connie

Our Purpose: Connect people to what’s important in their lives through friendly, reliable, low-cost air travel.

Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.

Live the Southwest Way

 

Warrior Spirit

  • Strive to be the best
  • Display a sense of urgency
  • Never give up

Servant’s Heart

  • Follow The Golden Rule
  • Treat others with respect
  • Embrace our Southwest Family

Fun-LUVing Attitude

  • Be a passionate Team Player
  • Don’t take yourself too seriously
  • Celebrate successes

 

Work the Southwest Way

 

Work Safely

  • Follow standard operating procedures
  • Identify and report hazards
  • Respect and comply with regulations

Wow Our Customers

  • Deliver world-class Hospitality
  • Create memorable connections
  • Be famous for friendly service

Keep Costs Low

  • Show up and work hard
  • Protect our ProfitSharing
  • Find a better way

 

At Southwest Airlines, it’s always been about heart. It’s about connecting People and championing communities because distance shouldn’t keep us from being neighbors. Whether in the air or on the ground, we believe community is more than a place - it’s at the heart of what brings us together. Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report™.

Check out videos of how our People Live the Southwest Way and to see our values come to life.

Rapid Rewards Last Activity Date

Rapid Rewards accounts will remain active and points won’t expire as long as you earn Rapid Rewards Points from flights or Partners every 24 months.

Learn More About Rapid Rewards Program Last Activity Date