Our Purpose: Connect people to what’s important in their lives through friendly, reliable, low-cost air travel.
Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.
Live the Southwest Way
Desire to be the best
Follow The Golden Rule
Adhere to the Principles
Treat others with respect
Put others first
Demonstrate proactive Customer Service
Embrace the SWA Family
Don't take yourself too seriously
Enjoy your work
Be a passionate Teamplayer
Work the Southwest Way
Safety and Reliability
Friendly Customer Service
Southwest Airlines has always been devoted to each and every community that we serve. Our Employees, Customers, and neighbors make the Southwest Family the LUVing place that it is, and we are proud to offer our cities more than just friendly and affordable air service. We offer our hearts! From monetary and in-kind donations to From the Heart volunteer efforts, Southwest reaches out to provide help where needed. Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report™.
Check out videos of how our People Live the Southwest Way and to see our values come to life.