Add EarlyBird Check-In®
Give a Southwest® gift card
Earn up to 10,000 points per night
Rapid Rewards accounts will remain active and points won’t expire as long as you earn Rapid Rewards Points from flights or Partners every 24 months.
About Southwest
The mission of Southwest Airlines
is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
"Our people are our single greatest strength and most enduring longterm competitive advantage."
Gary Kelly, CEO Southwest Airlines
Our Purpose
To connect People to what's important in their lives through friendly, reliable, and low-cost air travel.
We have plenty of great opportunities to advertise your product or service on southwest.com
Advertise With Us
Resiliency and Gratitude
I’ve been fortunate to be a part of the Southwest Airlines Family for more than 32 years, and every year seems to form a unique identity. The airline industry is cyclical in nature, and while some years you can better predict what the year will hold than others, we are always prepared for the unknown. This year, we were faced with some of the biggest challenges in our 48-year history, and as I reflect on 2018, one word seems to resonate more than any other—resiliency.
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
January 1988
We Weren't Just Airborne Yesterday - Time flies when you're having fun!
More than 46 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right.
Your Source for the Southwest Scoop
View the latest edition.
Stay up to date with what's happening at Southwest. Subscribe to our news and promotions email, In A Nutshell, and we'll keep you in the loop on:
- New city and route announcements
- Hot new product offerings
- Our latest promotions, events, contests, and much more!
What's LUV?
Southwest has been in LUV with our Customers from the very beginning. Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! With the prettiest Flight Attendants serving "Love Bites" on our planes, and determined Employees issuing tickets from our "Love Machines," we changed the face of the airline industry throughout the 1970s. Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV." Over the ensuing years, our LUV has spread from coast to coast and border to border thanks to our hardworking Employees and their LUV for Customer Service.
