Earn 40,000 points
for wherever, whenever.
- 3,000 anniversary points each year
- 2X points on Southwest® purchases
- 1X points on all other purchases
- Your Rapid Rewards® points never expire
$69 annual fee.
About Southwest
"Our people are our single greatest strength and most enduring longterm competitive advantage."
Gary Kelly, CEO Southwest Airlines
Our Purpose
Connect people to what's important in their lives through friendly, reliable, and low-cost air travel.
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A Legacy of Love
In 1967, Herb Kelleher and Rollin King developed the initial Southwest Airlines® concept in a hotel bar in San Antonio. Their original business plan consisted of a triangle drawn on a cocktail napkin— three lines connecting Dallas, Houston, and San Antonio.
Our Company Promise
Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Our Employee Promise
I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my Servant’s Heart by delivering Legendary Customer Service and treating others with respect. I will express my Fun-LUVing Attitude by not taking myself too seriously and embracing my Southwest Family.
We Weren't Just Airborne Yesterday - Time flies when you're having fun!
More than 46 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right.
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What's LUV?
Southwest has been in LUV with our Customers from the very beginning. Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! With the prettiest Flight Attendants serving "Love Bites" on our planes, and determined Employees issuing tickets from our "Love Machines," we changed the face of the airline industry throughout the 1970s. Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV." Over the ensuing years, our LUV has spread from coast to coast and border to border thanks to our hardworking Employees and their LUV for Customer Service.
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