When Southwest Airlines first took to the skies in 1971, the idea was simple—offer low-fare air travel with the best Customer Service delivered by People who have a passion for serving others. I’ve been at Southwest for almost 30 years, and I can’t believe the amount of change I’ve witnessed. But our original idea is as relevant today as it was all those years ago, and we’re staying focused on the basics of serving others.
At Southwest, the basics come down to two simple concepts: Reliability and Hospitality. We’ve never tried to be all things to all people, but we aim to be the very best at what our Customers tell us matters most to them. They want low fares with no hidden fees, a convenient flight schedule, friendly Customer Service, and to arrive on time with their bag. Reliability consists of delivering on these expectations again and again, and I’m proud of our proven track record of doing so.
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
We Weren't Just Airborne Yesterday - Time flies when you're having fun!
More than 38 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right.
Southwest has been in LUV with our Customers from the very beginning. Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! With the prettiest Flight Attendants serving "Love Bites" on our planes, and determined Employees issuing tickets from our "Love Machines," we changed the face of the airline industry throughout the 1970s. Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV." Over the ensuing years, our LUV has spread from coast to coast and border to border thanks to our hardworking Employees and their LUV for Customer Service.
We don't take our commitments lightly. We are dedicated to doing the right thing, we take great strides to ensure your safety, and fostering trusting relationships between our Employees, our Customer, our Suppliers, and our Planet.