We’re elevating your Customer Experience.

Our plans to improve the Southwest Customer Experience continue, with several modernizations already implemented, and many more on the horizon. Backed by more than two billion dollars in planned investments, the upgrades include everything from improved self-service options to on-board enhancements, like upgraded WiFi, in-seat power ports, and a refreshed cabin design to come.

From booking to baggage claim and beyond

southwest heart on plane

Day-of-travel experience

Learn more about upgraded WiFi, in-seat power, bigger overhead bins, inflight entertainment, and more.

Learn more ›
a woman online

From in line to online

See how our new and upcoming self-service solutions can streamline the way you travel.

Learn more ›
phone with swa mobile app

Flexibility on the fly

Enjoy even more flexibility when you fly Southwest® with flight credits that don't expire, updates to My Account, and new ways to pay online and onboard.

Learn more ›

Enhancing your day-of-travel experience

Flexibility on the fly

The aforementioned investments were included in the Company's five-year annual targets through 2026 for operating costs and capital spending provided at its Investor Day in December 2021—annual inflation in operating expenses per available seat mile (CASM, or unit costs), excluding fuel, profit-sharing, and special items, in the low single digits range, and average annual capital spending of approximately $3.5 billion.

All Rapid Rewards® rules and regulations apply and can be found at Southwest.com/rrterms.
1First and second checked bags. Weight and size limits apply.
2On flights less than 175 miles, food and beverage service will be limited to water only.
3Must be 21 or older to consume alcoholic beverages.
4As of May 2024, there are 124 movies in our Library.
5iOS Customers only, branded by Apple as “Preview Flight”
6Transferable Flight Credit allows you to transfer your flight credit to someone else. Both must be Rapid Rewards® Members and only one transfer is permitted. For bookings made through a Southwest® Business channel, there is a limitation to transfer only between employees within the organization.

Cautionary Statement Regarding Forward-Looking Statements
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements include, without limitation, statements related to (i) the Company's expectations with respect to enhanced WiFi and other Customer Experience enhancement initiatives; (ii) the Company's expectations regarding expenditures in connection with Customer Experience enhancement initiatives; (iii) the Company's expectations with respect to its new fare category; (iv) the Company's expectations with respect to investments in its workforce; (v) the Company's expectations with respect to travel recovery; (vi) the Company's fleet plans with respect to updated WiFi, power ports, and bin space; (vii) the Company's expectations with respect to Starlink; (viii) the Company's expectations regarding Customer self-service capabilities; and (ix) the Company's expectations regarding its onboard menu. These forward-looking statements are based on the Company's current estimates, intentions, beliefs, expectations, goals, strategies, and projections for the future and are not guarantees of future performance. Forward-looking statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) the Company's dependence on third parties with respect to the Company's initiatives, strategies, expectations, and goals, and the impact on the Company's operations and results of operations of any third party delays or non-performance; (ii) any negative developments related to the COVID-19 pandemic, including, for example, with respect to the duration, spread, severity, or any recurrence of the COVID-19 pandemic or any new variant strains of the underlying virus; the effectiveness, availability, and usage of COVID-19 vaccines; the impact of government mandates, directives, orders, regulations, and other governmental actions related to COVID-19 on the Company's business plans and its ability to retain key Employees; and the extent of the impact of COVID-19 on overall demand for air travel and the Company's related business plans and decisions; (iii) the Company's dependence on its workforce, including its ability to employ sufficient numbers of qualified Employees to effectively and efficiently maintain its operations; (iv) the impact of fears or actual outbreaks of other diseases, extreme or severe weather and natural disasters, actions of competitors, fuel prices, consumer perception, economic conditions, fears of terrorism or war, socio-demographic trends, and other factors beyond the Company's control, on consumer behavior and the Company's results of operations and business decisions, plans, strategies, and results; (v) the Company's ability to timely and effectively implement, transition, and maintain the necessary information technology systems and infrastructure to support its operations and initiatives; (vi) the impact of governmental regulations and other governmental actions on the Company's business plans and operations; and (vii) other factors, as described in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2021.