Visit Amarillo.

When you deplane at Rick Husband Amarillo International Airport, you’re only six miles east of the city’s center—and the beginning of your Texas adventure. Grab a rental car or call a taxi and “git along, little dogie!” Cowboy culture is not just celebrated in Amarillo, it’s alive and well. If you’ve dreamed of mounting a steed for a ride on the range, you’ll leap at the chance for a guided horseback ride around Palo Duro Canyon—the second-largest canyon in the U.S. Bunk under the stars and let the desert whisper its story to you.

If you time your visit right, you can watch real cowboys go buck wild at the World Championship Ranch Rodeo at the Amarillo Civic Center. Or you can indulge in finger-licking good examples of cattle train cuisine at the World Championship Chuckwagon Roundup. Year round, you can strap on your feed bag and take on the gastronomic challenge of finishing a monstrously large steak—several local restaurants offer the opportunity to chew the fat.

Amarillo has plenty beyond its deep-seeded cowboy culture. Public art and greenspaces are a priority in this growing panhandle burg, and the thriving arts scene always has something new to see. You may not think the Texas desert is a place to find wine, but the area has seen a few wineries thrive alongside the city’s unique dining options.

Lovers of pop culture and public art can’t miss visiting Cadillac Ranch. This row of ten Cadillacs buried nose-first in the Texas soil has been featured widely in music videos, TV shows, and movies—and now you can add a piece of yourself to this beloved roadside attraction. Since the installation was relocated in 1997, visitors have been encouraged to write or paint on the cars to add to this iconic installation.

It’s time to mosey on down to Amarillo. Get there by booking a flight to Rick Husband Amarillo International Airport with Southwest®. Southwest Airlines flies to Amarillo often, which makes it easy to plan your next visit. Of course, having a memorable trip to the Yellow Rose of Texas is about more than finding a deal on airfare. Learn more about the Southwest® Experience and book your upcoming flight to Rick Husband Amarillo International Airport.

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Things to do in Amarillo.

Outdoor adventures
  • Amarillo Botanical Gardens
  • Palo Duro Canyon
  • Wildcat Bluff Nature Center
Public art
  • Amarillo Ramp
  • Cadillac Ranch
  • Dynamite Museum
Can’t-miss museums
  • Amarillo Museum of Art
  • Kwahadi Museum of the American Indian
  • Texas Pharmacy Museum